Proteins innovation
Jul 2014
ABSTRACT
The application of proteins in new product launches tracked globally continues to grow, with a 2.4% rise reported when comparing the first quarter of 2014 to 2013.
The top category for tracked launches in the region is Bakery (15%), with soy protein being the leading ingredient among the... More 
TOP 3 SUB-CATEGORIES
- Bread & bread products
- Cereal & energy bars
- Meat products
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+2.4%
2014 VS 2013
INGREDIENTS ANALYZED
Food & beverage launches only;
Soy Protein
Soy Protein
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+2.4% (2014 vs 2013)
TOP COMPANY
Mars
TOP CATEGORY
Bakery
TOP INGREDIENTS
Soy Protein
REGION ANALYZED
Global
DATE ANALYZED
2014 vs 2013
+2.4% (2014 vs 2013)
TOP COMPANY
Mars
TOP CATEGORY
Bakery
TOP INGREDIENTS
Soy Protein
REGION ANALYZED
Global
DATE ANALYZED
2014 vs 2013
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
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Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%).
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Fiber fortification innovation
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Innova Market Insights data indicates that the use of fiber ingredients in food & beverage launches is increasing globally with a 3% growth from October 2018 to September 2023. From October 2022 to September 2023, most often, fiber ingredients were used for Bakery launches and Inulin was the leading fiber ingredient.
