Coca-Cola Launches Stevia Sweetened Cola Nationally in US
05 Nov 2014 --- Following initial summer roll out, The Coca-Cola Company’s first reduced-calorie sparkling beverage sweetened with cane sugar and stevia leaf extract now available across U.S. The new beverage is The Coca-Cola Company’s first reduced calorie cola* to use a blend of cane sugar and stevia leaf extract. Coca-Cola Life joins other trademark brands Coca-Cola, Diet Coke and Coke Zero.
Coca-Cola Life underscores The Coca-Cola Company’s global commitment to provide an expanded selection of reduced, low- and no-calorie beverage options. With 35 percent fewer calories than leading colas, Coca-Cola Life fits any occasion with just the right amount of sweet celebration and refreshment.
“People that love our brands want more choices in flavors, package sizes and sweetener options. With Coca-Cola Life we’re meeting those needs while serving up a delicious beverage that complements our broader portfolio,” said Andrew McMillin, Vice President, Coca-Cola Brands, Coca-Cola North America. “As we continue to follow our consumers, we are working ultimately to become a leader in this interesting and emerging category.”
Coca-Cola Life will be available in 6-packs of the iconic 8 fl oz. glass contour bottle, 6-packs of 12 fl oz. cans, Fridge Pack 12-packs of 12 fl oz. cans, individual 20 fl oz. bottles, and 2-liter bottles. Packaging and availability will vary by location.
Coca-Cola Life further extends a varied portfolio in North America, which includes more than 750 beverages including more than 200 low- or no- calorie options. It is one of more than 45 beverages in The Coca-Cola Company’s global portfolio currently sweetened in whole or in part with stevia leaf extract.
*35 percent fewer calories than leading colas: 8 fl oz. glass bottle – 60 Calories; 12 fl oz. – 90 calories; 20 fl oz. – 160 calories.
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